eMite Continues Growth Trajectory – On Track to Profitability

eMite Continues Growth Trajectory – On Track for Profitability

Prophecy International CEO Brad Thomas Accepted into Forbes Technology Council

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs, and Technology Executives

Denver, CO – Brad Thomas, CEO of the Australian-based software development company Prophecy International (ASX:PRO), has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives.

Thomas was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Brad Thomas into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Brad has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Brad will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Brad Thomas will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“This is an exciting opportunity to have an impact on a world stage by collaborating and sharing knowledge with other leaders. I look forward to working with other members to advance both cyber security and customer experience. As a cyber vendor with over 4000 customers it’s great to be able to share our knowledge and help other around the globe and to further advance Prophecy as a leader in these areas.”, Thomas said.



Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Technology Council, visit forbestechcouncil.com. To learn more about Forbes Councils, visit forbescouncils.com.


Prophecy International Holdings Limited is a listed Australian company (ASX:PRO) that has been operating globally since the 1980s. More recently the focus at Prophecy has been on growing the eMite and Snare lines of business. eMite service intelligence platform combines analytics, correlation, capacity, and performance, availability, and SLA management into a single, out of the box solution to provide customers with real time insight. The Snare product suite is a highly scalable platform of security products designed to find, filter and forward event log data. Snare log sources include Windows, flat files, databases, Linux, Mac, and Solaris with coverage for desktops and servers.

Prophecy operates globally from Adelaide and Sydney in Australia, London in the United Kingdom and in Denver, USA. Visit https://www.prophecyinternational.com

H1 Market Update & Results

Prophecy International H1 Market Update & Results

Prophecy International 2020 Annual General Meeting

Prophecy International (ASX:PRO) will hold the company’s annual general meeting virtually on the 4th of December at 11:00 am (Adelaide time).

The annual presentation is highlighted by +13.5% revenue growth, new product launches for the company’s two brands eMite and Snare, as well as increased sales resources in the United States and United Kingdom.

Download the November 2020 Investor Presentation

Prophecy announces increases in new sales for both Snare and eMite

Sales contracts higher despite COVID-19 slowdown

Snare and eMite sales increase over last FY

  • Full year revenue expected to be approximately $14.0M
  • Snare new business sales increase 12.6%
  • eMite new business sales increase by 13%
  • Annualised value of eMite active contracts now $4.37M in Annual Recurring Revenue (ARR)
  • Total new business sales of $9.85M up 12.7% over last year

Prophecy International announced today that despite the challenging global economy in H2 as a result of the COVID-19 Pandemic sales results for the group have been strong and have increased year over year.

Full year total revenues are expected to be approximately $14.0M up from $12.1M last year or growth of approximately 15%.

Snare sales achieved 624 new sales contracts in FY20 with an average value of $10,947. Previous financial year average was $8,648 – a 26.5% increase in average sale size. Total new business sales (excluding renewals) increased from $6.061M to $6.830M.

Sales transaction size was improved due to several MSSP partners selling Snare into larger accounts and gaining a great footprint in those accounts as well as the direct sales team selling the entire product suite more effectively in FY20.

The majority of Snare sales were perpetual license sales that are recognised as revenue at the time of the sale although we have seen an increase in subscription licenses as these are being introduced into the Snare product suite.

The Americas was again the predominant market for Snare sales with 77.0% of new business coming from the US. EMEA contributed 13.3% with APAC contributing the remaining 9.7%.

Our best Snare customers continue to come from large enterprise and government segment including Metlife, Chicago Mercantile Exchange, QBE, Principal Financial, Raytheon and the Metropolitan Police in the UK.

eMite sales continue to be strong and we have experienced good growth in sales into the Amazon Connect customer base.

A total of 79 new subscription customers were added in FY20 with 59 of these coming from Genesys and 20 coming from Amazon Connect. The Genesys average deal size increased to $26,590 up from $18,870 in FY19.

Genesys customers accounted for sales contracts totaling $1.56M in year 1 and based on expected usage the Amazon Connect sales are expected to generate annual revenues of $1.46M when fully deployed.

Combined these sales total $3.03M up from $2.67M last financial year. Although it should be noted that Amazon Connect sales generally do not have committed volumes and are purely usage based.

55.2% of eMite sales came from the Americas, 24.80% from APAC and 20% from EMEA.

Significant sales closed through Genesys included 1800 Flowers, Dyson/AT&T, Edelman Financial and Philip Morris. Amazon Connect customers that bought eMite in the last year included Goldman Sachs, NAB, Telstra, LA Sanitation, Johnson & Johnson and Fidelity Investments.

eMite sales are almost exclusively subscription licenses and revenue is recognized as the service is provided on a monthly basis. This means that some of the sales contracts from last year have not had a full impact on the revenue at a P&L level this year.

Annualised Recurring Revenue (ARR) of current accounts for eMite totals $4.37M (including Amazon Connect accounts based on estimated usage of $1.46M) going into the new year.

Prophecy International delivers improved EBITDA of $746K in H1 FY20

20% revenue growth deliver strong bottom line improvement

H1 FY20 Highlights

  • EBITDA of $746K for H1
  • Cash balance improves further in January
  • Average deal size increases for both Snare & eMite
  • 19.5% revenue growth delivers strong profit improvement

Prophecy is pleased to announce additional preliminary unaudited results for H1 FY20 that show a significant EBITDA improvement over FY19.

This result is due to solid top line revenue growth and good fiscal management keeping expenses growth modest. It is also important to note that this year we will fully expense all R&D costs after commencing this last FY.

Brad Thomas, Prophecy CEO said, “We have managed to keep innovating and releasing new product and to also invest in new resources – most notably in our off shore facility in Manilla and with new sales and marketing resources in both the US and in Europe. We have kept a tight rein on new headcount and have been diligent in keeping costs under control. As a result we have managed to deliver EBITDA of $746K in H1 FY20 vs a full year result of $87K last year.”

The company continues to be debt free and had cash in excess of $4M on hand at the end of the half. At the end of January our cash position had improved to $4.7M.

January has also continued to be strong with total new sales across the group exceeding $1M for what has traditionally been a slower sales month for the group.

eMite in particular has been strong in January with sales of Amazon Connect solutions to NAB and Telstra. The average 1CV (1st year contract value) sale has further increased to $42K for eMite up from $19K last financial year. This is a direct result of eMite targeting large enterprise customers with Amazon Connect and with Genesys attracting large enterprise customers to Genesys Cloud.  The average deal size has more than doubled in H1.

The average Snare sale value has also continued to improve to $13K up from $8.8K for the full year last year. This represents a 42% increase in the average sale in H1 FY20.

Fully audited results should be available to the market in late February.

eMite launches new solutions for Genesys customers

eMite sponsors Genesys Sales Kick Off in Orlando, Florida and launches new offerings

Sydney—15 January 2020 — Prophecy International is pleased to announce that its subsidiary eMite has launched a new product offering as part of its CX (Customer Experience) Intelligence platform and is a major sponsor at the Genesys Global Sales Kick Off in Orlando, Florida.

Brad Thomas, Prophecy CEO said “Product Innovation is one of our key growth pillars and its great to see our team delivering continuous innovation, addressing new markets and adding more value to our customers and partners. We see an acceleration of legacy on premise contact centers migrating to cloud based solutions and we are well placed to help customers seamlessly manage operations through that transition period while they are running both solutions.”

To stay closely aligned with the new product naming of our partner, Genesys, to ensure we continue to drive great value for our customers and to continue to be competitive in the marketplace we have rebranded our main product and have introduced 3 new products in time for the Genesys Sales Kick-Off event which is this week (Jan 13-17, 2020) in the US.

Leading Contact Center Analytics solutions for Enterprise-grade customers:

Rebrand to Enterprise Contact Center Analytics

  • To be clear on the product, align with our partner’s product which is changing names, and to allow the name to better reflect what the product does, we are renaming our flagship product to “Enterprise Contact Center Analytics for Genesys Cloud”.
  • Same great product, continual improvements.

Enterprise Contact Center Analytics Lite

  • Enterprise Contact Center Analytics Lite – is a slimmed down version of our flagship product.  It allows us to offer the core benefits at an entry level price-point for those customers just getting started.
  • The benefit to the customer is that they get the same core product at a low entry price, while still having a simple and full upgrade path to the power and flexibility of our full-blown product.

Migration Made Easy (Solutions that help large customers globally migrate from legacy platforms to the latest Genesys Cloud platform.) About 80% of large enterprise customers doing these types of migrations will take between 6 months and 36 months to complete their migrations globally.  The business has to continue to run and manage their contact centers during these migrations.  Our solutions below help them do that while giving them access to their real-time and historical data during those migrations.

Enterprise Contact Center Analytics for PureBridge

  • Enterprise Contact Center Analytics for PureBridge is a migration tool that helps customers migrating from an on-premises Avaya Aura CMS platform to the Genesys Cloud platform hosted in the cloud.
  • Some benefits to the customer are:
    • The ability to have both their Avaya Aura CMS data and their Genesys Cloud data combined and visualized in the same analytics tool from eMite
    • The ability to pull reports using both real-time and historical data from both platforms (Avaya Aura CMS and Genesys Cloud)
    • The ability to allow agents and contact center managers’ to view data in terms they are familiar with from the Avaya platform.

 Enterprise Contact Center Analytics for PureConnect to Genesys Cloud

  • Enterprise Contact Center Analytics for PureConnect to Genesys Cloud migrations helps customers migrating from the on-premises PureConnect platform to Genesys Cloud.
  • Some benefits to the customer are:
    • The ability to have both their Genesys PureConnect data and their Genesys Cloud data combined and visualized in the same analytics tool from eMite
    • The ability to pull reports using both real-time and historical data
    • The ability to allow agents and contact center managers’ to view data in a format they are used to in the PureConnect world.

With over 150 customers world-wide using the eMite platform, we have the proven ability to deliver out of the box functionality for Contact Centre Analytics. Our deep experience in the contact centre market enables us to deliver superior speed to value for customers looking for a fully integrated analytics solution to deliver real insight.

About Prophecy International Holdings Limited

eMite is a wholly owned subsidiary for Prophecy International.

eMite is an award winning SaaS solution that combines data onboarding, analytics, correlation, performance and KPI management into a single, out of the box solution to provide customers with historical and real time insight in a simple, visual appealing format that can be easily customized. eMite has a global technology partnership with Genesys, is a premium Genesys AppFoundry partner and was Genesys AppFoundry partner of the year in 2018 and 2019.

Prophecy International Holding Limited is a listed Australian company (ASX:PRO) that has been operating globally since the 1980s. More recently the focus at Prophecy has been on growing the eMite and Snare lines of business in Analytics and Cyber Security respectively.

Prophecy operates globally from Adelaide and Sydney in Australia, London in the United Kingdom and in Denver, USA

eMite for Amazon Connect Now in AWS Marketplace

Prophecy is excited to announce that eMite for Amazon Connect is now available in AWS Marketplace. AWS Marketplace is an online store that makes it easy for customers to find, compare, and immediately start using the software and services that run on Amazon Web Services (AWS).

Unveiled this week at the AWS re:Invent 2019 conference in Las Vegas, eMite’s CX Intelligence solution brings near real-time and historical data visualizations, via both dashboards and wallboards, to Amazon Connect. eMite is already helping contact centers all around the world unlock better insights by connecting to multiple data sources, such as Salesforce and service desk tools like Zendesk or ServiceNow, and then giving users the ability to correlate it with their contact center data in the same dashboards. Creating and managing KPIs across multiple systems is often neglected as it’s typically a time consuming and manual process. Either that or any tools available are prohibitively expensive or require extensive technical resources while eMite empowers end users to create KPIs on the fly, from multiple data sets with no coding.

Visitors to AWS Marketplace can use 1-Click deployment to quickly launch preconfigured software and pay only for what they use, by the hour or month. AWS handles billing and payments, and software charges appear on the customer’s AWS bill.

With availability in AWS Marketplace, eMite has made it even easier for Amazon Connect customers to implement eMite and turn their CX data into actionable insights. Making contact center managers’ lives easier and giving them the information they need right at their fingertips is an eMite specialty.

This is also another step forward in eMite’s relationship with AWS as Prophecy announced in October that eMite has been certified as an Amazon Connect Service Delivery Partner. “We wanted eMite to be as accessible and easy for Amazon Connect customers as possible and that’s why we focused on making it available in AWS Marketplace,” said Prophecy CEO, Brad Thomas. “We’re looking forward to helping more Amazon Connect users build powerful dashboards and wallboards while empowering more informed business decisions.”

eMite’s highly scalable CX Intelligence platform is already hosted on AWS, making its award-winning technology a natural fit for Amazon Connect and AWS Marketplace.

Prophecy International announced as winner of SA Business Australian Export Award

Adelaide — October 21, 2019 — Prophecy is very pleased and proud to announce that it has won the Technology and Innovation category at the SA Business Australian Export Awards.
The Business SA 2019 Export Awards recognise South Australian companies which are excelling in the international marketplace by selling and promoting their products and services.

Announced at a gala event at the Adelaide Convention Centre on Friday night, Prophecy International Holdings was recognised as a leading innovator in the international tech space.
Prophecy International Holdings is an ASX-listed company that develops analytics and cyber solutions software, operating globally since the 1980s across brands including Snare and eMite.

Our Snare monitoring and analysis tools gather and filter IT event data for security monitoring, analysis, auditing and archiving. eMite develops advanced real-time analytics and dashboard solutions especially for the contact centre market. More than 75 per cent of Prophecy’s revenue is generated from international markets, and it sells to more than 45 countries. Prophecy has operations in Sydney, London, Denver and Manilla.

Prophecy CEO Brad Thomas said, “This is a great endorsement of the efforts of our teams in all our offices around the world, we are all trying to build the next great Australian software company at Prophecy and this is a fantastic rewards for our efforts so far. With over 80% of our income generated from international markets and our US business growing at 25% for the last 2 years we are proud to have our efforts in building great products and having customer adopt globally them recognised.”

Now in their 57th year, the Business SA Export Awards recognise the success of local South Australian companies and organisations breaking into export markets and achieving sales, organisational and educational growth. As a result of winning the state award Prophecy will now become a finalist at the national awards which will be awarded in early December.

eMite announced as Amazon Connect Technology Partner

Amazon certified analytics solutions for Amazon Connect contact centre software now available

Adelaide — October 17, 2019 — Prophecy announces that subsidiary eMite has been certified as an Amazon Connect Technology Partner.

Amazon Connect is a cloud-based contact centre solution. Amazon Connect makes it easy to set up and manage a customer contact centre and provide reliable customer engagement at any scale.

eMite’s customers increasingly rely on multiple systems and technologies to try to deliver great customer experiences. Multi-channel contact centre software leveraging voice, chat, email and social, CRM, Service Desk, Speech Analytics and Customer Surveys are used to deliver a great experience to customers.

Creating and managing Key Performance Indicators from across multiple systems is difficult, time consuming, often a manual process and constantly requires change and adjustment. This is why eMite has developed the CX Intelligence Platform. Alternative tools often attract high costs of licensing, require expensive technical resources to implement and lack the embedded knowledge of contact centre operations. In addition to taking months to implement, this approach yields an incomplete understanding of the issues.

eMite’s SaaS based CX Intelligence platform hosted on Amazon Web Services has now been listed on the global Amazon Connect Technology Partner site (https://aws.amazon.com/connect/partners/). Marketsandmarkets.com estimates that the contact centre analytics market is expected to grow to USD$1,483.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.9%.

Initial customers in Australia include carsales.com and Wilson Parking and the first US based customer order has been received for Blink for Home (www.blinkforhome.com), an Amazon company.

eMite has built a sales pipeline worth in excess of AUD$4.0M in Annual Contract Value since launching the offering in June 2019.

“This expansion of eMite capability for real time and historical reports and analytics into the Amazon Connect market builds on our experience in contact centres. With over 170 customers in 16 countries, our CX platform enables customers to implement rich out of the box capability in a matter of hours.”, said Brad Thomas, Prophecy CEO. “Amazon Connect customers can now benefit from the years of experience we have in building contact centre analytics solution.”

eMite has also secured a global reseller partnership agreement with Voice Foundry USA after initially signing an agreement for Australia with Voice Foundry Australia. Voice Foundry, an AWS Advanced Global Consulting Partner, specializes in the design and delivery of Amazon Connect solutions. This partnership will enable eMite to access customers implementing Amazon Connect through Voice Foundry across Australia, New Zealand, North America, Singapore and Western Europe.